Developed compelling UX copy for applications and user flows, enhancing user experience and satisfaction.

Collaborated with design teams to create intuitive interfaces and seamless user journeys.

Conducted user research and developed content strategies, refining tone of voice guidelines to align with user needs.

Created user-centric content for various business lines, ensuring clarity and engagement.

Focused on writing product content and organizing content guidelines into a clear and understandable format.

Interpreted copywriting briefs to understand project requirements.

Gained knowledge and experience in in-house designs with wireframing, prototyping, mock-up creation, user flows, and landing pages in Figma.

Coordinated with the UI/UX design and Dev team on issues like navigation, page routing, product page design, backend issues, etc.

Provided product copy and functionality notes for wireframes with UX designers.

Answered questions from engineering as needed to ensure successful implementation of product designs.

Optimized web content for search engines, resulting in higher organic traffic and improved keyword rankings.

Conducted keyword research and integrated strategic keywords to enhance content performance and visibility.

Produced high-ranking SEO blog articles, increasing organic traffic and driving user engagement.

Developed SEO-friendly content for websites, ensuring higher search engine rankings and increased visibility.

Analyzed, proofed, and edited existing content, focusing on reuse opportunities and value for the audience.

Uses SEO principles and best practices to maximize copy's reach.

Crafted high-quality blog posts and articles, driving traffic and increasing online presence.

Produced high-ranking SEO blog articles, enhancing organic traffic and user engagement.

Developed engaging blog content, improving brand visibility and customer engagement.

Employed SEO best practices in blogging to improve search engine rankings and visibility.

Wrote clear, attractive copy with an authoritative voice for websites, blogs, emails, press releases, social media, etc.

Edited and proofread copy as needed across multiple mediums.

Utilized Agile methodologies to manage projects from inception to completion, ensuring timely and efficient delivery.

Successfully met and exceeded project deliverables, aligning with strategic goals and timelines.

Managed project lifecycles, from task prioritization to milestone tracking, ensuring high-quality output.

Oversaw resource allocation and risk mitigation efforts, ensuring project milestones were achieved without delays.

Managed and prioritized work across multiple projects simultaneously, demonstrating efficient time management and task prioritization skills.

Monitored and documented project progress to ensure on-time execution and project deliverables status.

Reported project results to management and stakeholders.

Assisted managers and stakeholders with tasks as requested.

Delegated tasks and resources to ensure the project is delivered according to plan.

Identified potential issues impacting project performance in advance and effectively drove optimal solutions, showcasing my proactive problem-solving skills.

Made effective decisions when presented with multiple options for progressing with a project, demonstrating my strong decision-making skills and commitment to project success.

Effectively communicated individual project and portfolio status updates and projections to management.

Strategized and executed email campaigns, enhancing deliverability, open rates, and conversion rates.

Created captivating newsletters and product sales emails, significantly increasing customer engagement.

Directed comprehensive email marketing campaigns, driving customer acquisition and retention.

Designed and implemented A/B testing for email campaigns, optimizing performance and effectiveness.

Adapted to evolving and demanding timelines for project needs and contributed to a flexible and adaptable work environment.

Developed and executed comprehensive multi-channel marketing campaigns, leveraging email, social media, and web platforms to significantly increase engagement and brand visibility.

Created high-impact marketing materials and promotional content, significantly increasing customer engagement and conversion rates.

Designed and implemented social media marketing strategies, expanding audience reach and enhancing brand awareness.

Promoted webinars and live events, driving increased attendance and engagement through targeted marketing efforts.

Collaborated with the marketing team on paid search and other areas where content was necessary.

Provided training and support to team members on marketing copywriting best practices, resources, and tools.

Figma: Enterprise-wide adoption and training, user flows, design consistency, wireframing, prototyping, mock-up creation.

Wix, WordPress, Squarespace: Website design and content management, customizable templates, SEO integration, and user-friendly interfaces for creating responsive and visually appealing websites.

Rally, Jira, Asana: Project management, task prioritization, milestone tracking.

Box Note, Wiki, Trello, Mural: Documentation, collaboration, brainstorming.

Microsoft Office Suite (Word, Excel, PowerPoint), Google Docs, Outlook: Content creation, communication, documentation.

Maropost, Infusionsoft (Keap): Email marketing, campaign performance optimization.

HTML, Markdown: Web content creation, technical writing.

Lending Pad, Stripe, LexisNexis: Financial services content, payment processing.

Facebook, Instagram, YouTube: Social media marketing, content creation.

Slack, Microsoft Teams: Team communication, collaboration.

ChatGPT: AI-driven content generation and support.