UX Copywriter based in Dallas, TX. I’m currently writing killer content & perfecting the user experience at USAA.
Whenever I use an app, walk through a website, and struggle through the flow, I tell myself, “This is terrible user experience!” If I notice, your users will notice too, and that’s how you lose clients and income! Are you facing this issue? Hire me! I’m all about creating content that drives conversion and quickly gets your user through the flow! Content, design, you name it. I will have an opinion on improving it so you can start converting!
I heard you need a copywriter…
You’ve come to the right place!
Hi, I’m Ariel! I'm a UX Copywriter, Content Manager, and Junior Project Manager with a retail flair, transforming bland, uninteresting content and design into electrifying user experiences that supercharge brands and excite users through the power of words!
You: “Okay, Ariel, but what are your skills?”
Me: “I’m so glad you asked! Here’s a quick overview of my stellar skill set.”
I’m a dynamic professional with a skill set that spans proofreading, editing, and copywriting, all underscored by a flair for excellent written and verbal communication. In addition to these linguistic talents, I possess a keen eye for UX design, blending creativity with solid organizational acumen. I have proficiency in SEO principles, keywords, extensive research, and the ability to excel in collaborative, high-pressure environments, which makes me a self-starting, proactive team player. I also bring a valuable coaching dimension to the design team, striving to enhance the user experience through continuous innovation and challenge.
Here’s a quick list of responsibilities and job duties I have a proven track record with maintaining:
Marketing, SEO, & Blog Copywriting
Focused on writing product content and organizing content guidelines into a clear and understandable format
Analyzed, proofed, and edited existing content, focusing on reuse opportunities and value for the audience
Created and maintained a comprehensive library of reference guidelines, standards, and workflows
Developed a proven track record of collaborating effectively with cross-functional teams
Proved I can present projects and status reports to management
Participated in creating content development strategies across multiple mediums
Managed and prioritized work across multiple projects simultaneously
Wrote clear, attractive copy with an authoritative voice for websites, blogs, emails, press releases, social media, etc.
Interpreted copywriting briefs to understand project requirements
Collaborated with the marketing team in paid search and other areas where content is necessary
Edited and proofread copy as needed across multiple mediums
Uses SEO principles and best practices to maximize copy's reach
Adapted to evolving and demanding timelines for project needs and contributed to a flexible and adaptable work environment
Provided training and support to team members on marketing copywriting best practices, resources and tools
UI/UX Copywriting & Design
Gained knowledge and experience in in-house designs with wireframing, prototyping, mock-up creation, user flows, and landing pages in Figma
Coordinated with the UI/UX design and Dev team on issues like navigation, page routing, product page design, backend issues, etc.
Provided product copy and functionality notes for wireframes with UX designers
Answered questions from engineering as needed to ensure successful implementation of product designs
Project Management
Monitored and documented project progress to ensure on-time execution and project deliverables status
Reported project results to management and stakeholders
Assisted managers and stakeholders with tasks as requested
Delegated tasks and resources to ensure the project is delivered according to plan
Identify potential issues impacting project performance in advance and effectively drive optimal solutions
Made effective decisions when presented with multiple options for how to progress with a project
Effectively communicate individual project and portfolio status updates and projections to management
Not convinced just yet? Here’s proof in the pudding that I’m the girl who can flip your content into something your users will be thrilled with! Oh, by the way, I’ve done all kinds of content writing across multiple industries and mediums and have a prior retail management background in sales. How does that saying go? I could sell ice to an Eskimo. Hmm.. Maybe I should brush up on those old-timey sayings. But for now, click the button below and see if I can contribute to your business!
The password to my portfolio: 568060
Lendgo
Mortgage Company
Energybillcruncher
Solar Panel Installation
PeopleWhiz
Background Check Database
Pawdarling
Pet Insurance Company
BindRight
Home & Auto Insurance
Rate Simple
Mortgage Company
Fetcharate
Mortgage Company
Sunnyrate
Solar Panel Installation
Ted McGrath Brands
Celebrity & Motivational Speaker
Email Marketing Content
Finesse Salon
Design & Content by Me
Tech & Tools I’ve Used:
Courses I’m Currently Taking:
Fun Facts About Me:
I want you to get a better understanding of who I am! We are all spiritual beings having a human experience! Here are a few fun facts about how I’m making the most of my human experience.
Because I’m a social butterfly and passionate about people, I wanted to be a mortician when I grew up... Weird, I know.
I have over 400 houseplants (I wish I were lying)
I have two pets: Janis Joplin, my cat, and Chateau, my Maltese/Chihuahua mix.
I have two kiddos, one teenager and a toddler.
I’m crafty! My specialty is curiosities, skulls, taxidermy, dry specimens, and things I find in nature. If you’re wondering, I am 100% that girl who collects weird rocks.
If I had a million dollars, I would… Open up a non-profit for victims of human trafficking.
Behold!
My personal “sales bump.”
If you’re looking for a passionate UX copywriter, content manager, or junior project manager, I’m your girl! If I had placed all my work here, you’d be scrolling all day, and face it, that’s a TERRIBLE user experience! Want references? I’ve got several!
Here are a few keywords that sum up my experience: UX copywriter, UX writer, User experience, User flow, Content writer, Microcopy, CTA, Call-to-action, UI, User interface, Style guide, Brand tone, Brand voice, Email marketing, Project manager, Website, Web, Web apps, Blogs, Blogging, Articles, Digital products, Metadata, Alt text, Research, A/B testing, Wireframes, Teamwork, Team building, Creative, Fast-paced, Sprints, Strict deadlines, SEO, Search engine optimization, and Social media.